Decoding today’s digital experience
Decoding today’s digital experience
You don’t need billions of data points to tell you that the digital experience has changed significantly in the past few years, but when you have them, they tell quite a story.
Just a few years ago, many digital experiences started with what we now call “traditional search.” But as traditional search gave way to AI-powered search, it created a shockwave across the digital landscape.
Organic traffic is down. Discovery is more fragmented. LLM visitors behave differently from search visitors and time on websites is decreasing.
All of these data points impact how marketers attract, retain and delight customers on their digital journeys.
In today’s episode, we’re talking to Jean-Christophe Pitié, chief marketing and partnerships officer at Contentsquare about the digital experience data his company collects.
Episode guide
1:14: Meet Jean-Christophe Pitié
3:00: What do billions of data points tell us about organic traffic and digital discovery today?
6:29: Discovery is more fragmented than ever before
6:54: How does traffic from LLMs differ from traditional search traffic?
10:07: Why has time spent on websites decreased?
11:06: What was most surprising about the latest digital experience data?
Follow Conversations with MarTech on:
/* Container */
.cwt-follow-box {
–cwt-bg: #ffffff; /* white */
–cwt-text: #111827; /* almost-black */
–cwt-muted: #6b7280; /* slate */
–cwt-radius: 16px;
background: var(–cwt-bg);
color: var(–cwt-text);
border-radius: var(–cwt-radius);
padding: 1.25rem 1.25rem; /* 20px */
border: 1px solid #e5e7eb; /* subtle edge */
box-shadow: 0 1px 2px rgba(0,0,0,.04);
}
.cwt-follow-box h2 {
margin: 0 0 0.75rem 0;
font-size: 1.125rem; /* 18px */
line-height: 1.35;
font-weight: 700;
letter-spacing: .2px;
}
.cwt-row {
display: grid;
grid-template-columns: 1fr;
gap: 1rem;
align-items: center;
}
/* Main CwM logo */
.cwt-brand img {
display: block;
max-height: 56px;
width: auto;
}
/* Platform icons */
.cwt-platforms {
display: flex;
flex-wrap: wrap;
gap: .75rem;
align-items: center;
}
.cwt-platforms .brand-icon {
display: inline-flex;
align-items: center;
justify-content: center;
width: 44px;
height: 44px;
border-radius: 8px;
background: white;
border: 1px solid #e5e7eb;
transition: transform .15s ease, box-shadow .15s ease, border-color .15s ease;
overflow: hidden;
}
.cwt-platforms .brand-icon:hover,
.cwt-platforms .brand-icon:focus-visible {
transform: translateY(-1px);
box-shadow: 0 6px 14px rgba(0,0,0,.08);
border-color: #d1d5db;
outline: none;
}
.cwt-platforms .brand-icon img {
display: block;
max-width: 70%;
max-height: 70%;
object-fit: contain;
}
/* Responsive: put logo and icons side-by-side on larger screens */
@media (min-width: 640px) {
.cwt-row {
grid-template-columns: auto 1fr;
}
.cwt-follow-box { padding: 1.25rem 1.5rem; }
}
The post Decoding today’s digital experience appeared first on MarTech.
⚡ Hot Amazon & Walmart Deals
Discover exclusive discounts from Amazon and Walmart – shop trending products and save big today.
🎮 MMO & AI Tools – Earn Online Smarter
Join the MMO community and explore powerful AI tools designed to maximize your online income.
💼 Affitor Pro & AI Side Hustles
Leverage AI to generate smarter profits and build sustainable passive income streams.
🚀 Hosting & Tutorials
Learn how to build profitable websites fast with Hostinger tutorials and AI‑powered strategies.