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Why we’re measuring creative ROI too narrowly { “@context”: “https://schema.org”, “@type”: “AnalysisNewsArticle”, “headline”: “Why we’re measuring creative ROI too narrowly”, “datePublished”: “2026-02-23T08:00:00-05:00”, “description”: “Traditional marketing metrics often fail to capture the long-term enterprise value of brand creativity, focusing instead on immediate performance data. This analysis argues for a broader measurement framework that accounts for creative…