From pet analytics to automotive matchmaking: Three brands using data as creative fuel
From pet analytics to automotive matchmaking: Three brands using data as creative fuel
Source: Shutterstock Brands have more and more data at their fingertips, but this treasure trove is only valuable if you leverage it right. That often means looking beyond the obvious, as shown by three campaigns that mix pet collar analytics with earthquakes, cars with dating apps and sensory analysis with dirty martinis. They show how a business can use data to build narratives that resonate…
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