Level up: How games can help brands win the audience attention game
Level up: How games can help brands win the audience attention game
Gaming is where Gen Z and Gen Alpha unwind and connect. Marketers must be careful not to disrupt that, brands that get in the way of gamers’ good times will get nowhere. Instead, successful in-game campaigns fuel players fun and offer them new worlds to explore. Here, we explore how Audible, Knorr, and Universal moved beyond simple ads via lore-driven mysteries, gameplay hacks and multi-world…
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