What comes after Labubu? Inside Pop Mart’s next grow play
Pop Mart is betting on films, theme parks and global expansion to turn Labubu into a lasting franchise, even as the initial craze fades.
Source: Cnbc.com
Original source: https://www.cnbc.com/2026/03/25/pop-mart-labubu-global-expansion-ip-business-model-intellectual-property-strategy.html