Kalshi adds 3 million new users as prediction market capitalizes on the World Cup
The prediction market has launched some ads featuring soccer players, as well as formed a partnership to display its brand in more places during the tournament.
Source: Cnbc.com
Original source: https://www.cnbc.com/2026/07/19/kalshi-adds-3-million-new-users-as-company-capitalizes-on-world-cup.html