Social Media Trends – Synthetic influencers, fan culture and TikTok GO

Social Media Trends – Synthetic influencers, fan culture and TikTok GO

Econsultancy’s social trend round-up curates the latest trends, developments and case studies from across different platforms to act as a guide to what’s happening now in the world of social, and what brands should do about it. World Cup 2026 content is taking over feeds. With this year’s competition feeling like the first short-form video competition. The World Cup is always big business…

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